Communications Degree

Public Relations | SPCA

Creating A Buzz To Create Awareness

Our underlying goal of this campaign was to trick the public into making a choice, not realizing that the results of their choices were fixed. This is due to our message of " It's not just about making the right choice, but making the right choice at the right time ".

This campaign features 4 separate videos that was intended to be released at strategic timings of the campaign to achieve maximum impact when viewers watch the final video.