Communications Degree
Major Project | IRIS
Project Brief
Innovate on a product that helps to solve a communication problem. The project requires partnering with a global brand. Groups that do well will have their project submitted for Cannes Future Lions 2020 Competition under RMIT University
Global Brand
Apple SIRI
Topic
Mental Health
Role
Project Lead, Video Director, Sound Designer, Researcher
Deliverable
Case Study Video of Product
What is IRIS?
IRIS is a virtual voice assistant powered by emotion AI that can establish a person's mental well-being and formulate natural conversations that engages with the user.
Case Study Video of IRIS
Challenges Faced
Learning Experience
Preliminary presentations of our group's ideation process barely hit the mark. Our setback was trying to innovate something that has never been done before in a short span of time. Most of our brainstormed ideas hit a brick wall as soon as we researched it, as a result, our preliminary presentation did not have much substance.
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However our group persevered on and sure enough with determination to enter the Cannes Future Lions 2020, our group scored the highest in our cohort with Project IRIS.