Communications Degree

Art Direction | Canon

Project Brief

Canon is releasing a new line of products, with it, an opportunity to build brand awareness about Canon's strengths. Research about the company's strength and create a campaign that helps to push Canon ahead of its competitors.

Futuristic With Cutting Edge Technology

The objective was to give Canon a personality that is based on their brand's strength. As such the idea for the campaign was to portray Canon as a futuristic AI due to their unique dual-pixel cutting edge technology.