Communications Degree

The campaign aimed to address the fading tradition of dialects in Singapore. As such, the campaign introduced initiatives that educates the younger generations about our dialect cultures through food.

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Certain Singaporean foods are closely interlinked to different dialects such as " Hokkien Mee ". As such the app serves as a platform to educate consumers about the heritage as well as offer incentives for app users to get discounts on their food purchases.